We created a VR experience to show Air Canadas new cabins and aircrafts while enhancing the experience through story-telling and taking the user on a journey themselves.
My involvement was mainly on the concept, user experience and user interface. These challenges are especially exciting in the VR environment as the technology is still young.
Tools: UE4, Illustrator, Sketch, After Effects, Cinema4D, Principle
Creativepool Award 2018 – Wave Bronze
Visit and User Experience
“It’s clear to see that Neutral Digital have the perfect recipe, with impressive tech, but creative at heart, its no wonder that airlines are already coming to them to help their marketing teams, but that’s just the start.”
“From checking a bag using haptic controllers at the beginning, to exploring Air Canada’s route network across a spinnable globe, to eating 3D scanned food in Business and then throwing snowballs into a Canadian lake, I got a very clear and positive sense of the Air Canada brand and what it’s really like to fly with them.”